Gordon Hospital’s Marketing and Public Relations department was recently honored with four national medical marketing awards, called Aster Awards. The department won a gold award in the category of Brochure Advertising for its entry: Just as I Am: 2007 Community Prayer Breakfast; two silver awards, one in the category of Magazine Publication Series for its entry: Whole Health, the other for Billboard Design for its entry: Urology About to Burst, and a bronze award in the total advertising category for its entry Urology campaign. This is the third year in a row that Gordon Hospital has been recognized for their work.
The Aster Awards, one of the largest competitions of its kind, is hosted by Marketing Healthcare Today and Creative Images, Inc. This elite national program recognizes outstanding healthcare professionals for excellence in their advertising/marketing efforts.
The 2008 Aster Awards consisted of approximately 3,000 entries from across America. Participant’s entries competed against similar-sized organizations in their category. Entries must score at least in the top 85 percent to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
“This is a tremendous honor,” says Kim Brazell, director of marketing and public relations for Gordon Hospital. “It is nice to have the country’s most creative individuals recognize the work of our department. I hope that we can continue creating marketing collateral that helps our community better understand our services and our commitment to our mission.”
Entries in the Aster Awards were judged by a diverse panel of healthcare marketing experts. All winners are posted on the Aster Awards’ website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.
Judges’ Choice – Score of 100% (only 10 issued in 2008)
Gold Awards – Score of 95 to 99 (top 5% in the nation)
Silver Awards – Score of 90 to 94 (top 12% in the nation)
Bronze Awards – Score of 85 to 89 (top 16% in the nation)